It takes a lot of work to run a successful business. That’s why business owners tend to be such busy people, and, as I’ve learned from my own experience, we often end up wearing many hats.
You might be running the show as owner, president, or CEO of your company, but if you lack a dedicated communications expert on staff, you also may have found yourself managing areas like marketing and public relations at some point. Maybe you’re even handling those tasks now.
Instead of getting bogged down trying to write blog posts and press releases or copy for brochures, websites, and social media pages on top of your other daily tasks, why not seek outside help from a qualified professional who specializes in those services and knows how to use words to make a lasting impression?
Consider these five situations where hiring a professional copywriter can help your business:
1. You aren’t that good at writing.
We all have our own talents. If you struggle with writing or simply detest it, there’s no shame in admitting that writing isn’t yours. If that’s the case, hiring a professional writer will save you valuable time and energy better spent on tasks suited to your strengths and passions.
It’s true—anyone can write. But quality writing takes more skill than most people realize. Anyone can put words on a page. A skilled writer can make those words truly memorable to readers.
2. You don’t have time.
Quality writing also takes time. But between meetings with clients, managing employees, responding to emails, and working on client projects, many business owners simply don’t have the time they need to write material for blogs or social media on a regular basis. By hiring a writer to handle those tasks for you, though, you’ll be free to spend your valuable time running your business rather than scrambling to put together content when you realize it’s been six months since your last post.
3. You need a fresh perspective.
When you own a business, you tend to spend many of your waking hours devoted to it, whether you’re working late on a project or just brainstorming ideas during your morning shower or on the treadmill. It can be hard sometimes to separate yourself from your business. I’ve learned in my own experience, for instance, that it can be particularly tough to write about your business objectively. It’s quite a challenge to write your own About Us page for your website or your own biography for your LinkedIn profile.
In these cases, a professional writer can offer a fresh, outside perspective that can be exceptionally useful when it comes to honing in on the traits that make you and your business unique in your field.
4. You need particular expertise.
As a business owner, you’re the expert in your field. But even if you are a decent writer, consider that you might not have the skills or knowledge needed to write certain types of business content. The format, tone, and perspective of a press release are typically quite different from those of blog posts, website landing pages, and brochures, for example.
There’s both a science and an art to writing marketing and public-relations materials. An experienced copywriter knows not only how to format different types of content, but also how to grab attention and engage the reader from start to finish. He or she can take your ideas and package them in a way that appeals to your target audience, whether it’s a newspaper editor, a potential customer visiting your website, or your Facebook fans.
5. You need attention to detail.
I see it time and again: businesses both large and small publishing content that has egregious errors in spelling, grammar, punctuation, and word usage. I see it on social media networks, in newsletters, on blogs, and in advertisements, and it makes me cringe every time, for it shows a lack of professionalism. It reflects poorly on the company’s reputation.
By hiring a professional copywriter who’s well-versed in crafting compelling and grammatically correct narratives, though, you can rest assured that your marketing content will get the attention to detail and oomph it needs to make the lasting impression you want.
Do any of these five situations apply to you? If so, your business could benefit from hiring a professional copywriter like me.
Email me today at firstname.lastname@example.org to learn more and get a customized quote on your project.